How long does it take to design each issue of a quarterly magazine? With a large staff you might be able to pull it off in just a couple of weeks, but in most cases small- to mid-size publisher just don’t have the money to house a large design team.

When using a smaller design studio you should consider a lead-time of at least 7 weeks prior to going to press. This leaves plenty of time for design, editorial proofing, edits etc. Read the rest of this entry »

Successful professional photography studios have “brand recognition”. Consistently over time, these photographers have worked with a four step program to build their brand. When we think of brands in general, certain company names quickly come to mind: Ford, Nike, McDonald’s, Campbell’s, Heinz, etc. Why does this happen? Cognitively, we respond to certain visual symbols. Principles of branding work in any industry or business. You can use the same four steps to enhance or build a “brand” for your photography business. Read the rest of this entry »

Are you one of those people who love the outdoors? Do not wait until the spring, take the benefits of the first warm rays of the sun? If you are the lucky owner of a shipyard, then everything is stored. Forget the weekends when you can not go to the mountains or in a forest near the city. Try to organize their own corner of nature in the garden. A garden studio, the answer to your prayers. Away from home, just a stone’s throw away, the trees can be your own little corner of heaven. Read the rest of this entry »